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Archive April 2020

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Viability in a Time of Uncertainty



There’s no doubt that the irrigation industry is feeling the effects of COVID-19. It’s felt as the industry tries to conduct business with a whole new set of parameters, it’s felt in the uncertainty of what lies ahead, and it’s felt on company balance sheets. How do you navigate these new waters? Is this the new normal? Are there lessons or new skills to put into practice now and going forward? Will we come out on the other side stronger or just doing business as usual?